Selling season

Three forward-looking signals mark how an event is selling its sponsorship: the sponsor prospectus appearing for the next edition, a published price changing between captures, and the event saying how much of the floor is sold. All three are page facts with receipts.

Where: the Signal stream (under More in the left rail); the selling-season preset in the Filters panel isolates these three signal types.

The three signals

• Sponsorship open. A become-a-sponsor page, prospectus, or partner-with-us call appeared on the event's site for a FUTURE edition. The edition is read from the page itself; when it cannot be determined, no signal fires. Each event fires once per edition, on first appearance. Argus reads the event home page as well as the sponsor page it captured that day, because the prospectus link often sits in the site's main navigation rather than on the sponsor list. The signal links to the page the call was actually found on, which is the page to open when you follow it up. News and press pages are never used for this signal, so an article about a prospectus does not create one.
• Terms changed. A published sponsorship-tier price changed between two dated captures of the same edition and tier, both receipts shown. Promotional and early-bird labels are excluded, so a discount deadline does not read as repricing.
• Inventory sold or left. The event's own page stated how much sponsorship or exhibition inventory is sold or still available: "62% of the exhibition floor is sold", "sponsorship sold out", "only 3 booths remaining". The organiser's exact sentence is shown beside the page and the date it was read, so you can judge it yourself. Argus reports the words and never adds a reading of them. Two things it will not do: it never treats a percentage that is not about sponsorship or exhibition space as inventory (an attendee statistic is not a floor plan), and it never counts a sell-out that belongs to tickets, passes or accommodation as a sponsorship sell-out. A signal fires once per edition for each of the three wordings, so a page you already saw does not repeat, while a genuine move from part-sold to sold out arrives as its own row.

Where they appear

Both ride the normal feed, with a selling-season preset in the filter panel to isolate them, and they can carry into your alerts and digests like any other signal type.